Consulting Services for Revenue Growth and Key Account Management

I work with polish companies to build wold class business practices in 3 key areas.

Building lasting relationships with key customers is not just about negotiation; it is about a structured process of value management.

Customer Segmentation & Portfolio Prioritization Establishing logical criteria to categorize clients, ensuring resources and time are allocated where growth potential is highest. We define who acts as a true strategic partner and who requires a standardized service model.
Joint Business Planning (JBP) & Strategic Partnerships Developing and implementing long-term collaboration plans that go beyond transactional sales. I build shared goals and strategic roadmaps that lock clients in with your company on both operational and strategic levels.
Negotiation Excellence & Commercial Frameworks: Preparing negotiation strategy, scenarios and profitability calculators with world class tools & methods. I implement pay-for-performance approach that allow you to secure margins and trade investments for value counterparts.
KAM Capabilities & Way of working: Auditing and optimizing the daily routines of Key Account Managers, from field visits to reporting. I create competency models and development paths to ensure your team members are efficient & successful in every aspect of their job.

Maximizing revenue through intelligent management of price, promotion and assortment, ensuring every investment in the market yields a return.

Price Pack Architecture (PPA) & Pricing Strategy Analyzing and optimizing the portfolio to suit different sales channels and consumer missions. I design a pricing ladder that maximizes profit and minimizes internal cannibalization between products.
Trade Promotion Optimization (TPO) & ROI Implementing methodologies to evaluate promotional effectiveness, shifting focus from generating "empty volume" to margin-accretive sales. I identify mechanics that drive true incremental growth and eliminate value-destroying activities.
Trade Terms Investment Management Restructuring trade budgets to shift funds from unconditional discounts to conditional, performance-based investments. I build a system where discounts act as a reward for specific client behaviors.
Mix Management & Profitability Improvement: Steering sales toward higher-margin products (premiumization) or higher velocity SKUs based on strategic goals. I analyze the profitability of specific SKUs and channels to recommend corrective actions for the whole assortment.

Translating business goals into concrete actions for the field force and distributors. I design "how" to sell effectively, not just "what" to sell.

Route-to-Market (RTM) & Go-to-Market Design Designing the most efficient distribution models—from distributor partnerships to direct store delivery—balancing market reach with Cost-to-Serve. I define the optimal path from the warehouse to the shelf.
Sales Force Structure & Territory Planning Aligning the size and structure of the commercial team with market potential and geography. I design regional and channel divisions to ensure optimal market coverage without resource redundancy.
Sales Effectiveness & Motivation System: Creating KPI frameworks and bonus systems that drive desired behaviors and align fully with the company strategy. I shift the approach from "paying for attendance" to rewarding the achievement of key sales and quality priorities.
Omnichannel Sales Synchronization Harmonizing sales efforts across Traditional Trade, Modern Trade, and E-commerce. I develop "rules of engagement" that minimize cross-channel conflict and leverage synergies between different customer touchpoints.